Michael Hool, President of Strategic Hospitality Resources LLC (SHR) has been a member of the Hospitality Marketers International, Inc. (HMI) Hotel Service Network since 2003. Michael specializes in the fields of hotel development, market feasibility research, due diligence, repositioning of “tired” hotel properties, hotel operations analysis, impact studies and financial projections. During the past sixteen years as a member of the HMI Hotel Service Network, Michael has prepared feasibility studies and/or proformas and investment analysis for hotels including Hilton Garden Inn, Holiday Inn Express, Comfort Inn & Suites, Sleep Inns, Hampton Inns, Fairfield Inns, Staybridge Suites, Candlewood Suites, MainStay Suites, Cobblestone Hotels, Microtel throughout the US as well as for several “independent” hotels such as the Ambassador and Iron Horse hotels in Milwaukee and the Julian Inn in Dubuque, Iowa. Michael has also completed over fifty “Impact Studies” for Choice Hotels International and Best Western in states ranging from Texas to Florida to Maine and to Minnesota and North Dakota as well as across Canada in Vancouver, Calgary, Edmonton, Hamilton, Toronto, and Quebec City.
Michael brings over thirty years of hospitality experience to the projects he works on. Before joining the HMI Hotel Service Network, Michael formed and operated SHR in 2002 where he worked with owners to determine the best use of properties by drawing on his expertise in property operations, financial and investment analysis, franchise review and management contract negotiations. He also sought out redevelopment opportunities which included initiating the redevelopment of the Skirvin Hilton Hotel in Oklahoma City. Prior to forming SHR in 2002, he was Director of Development and Controller/Director of Administration for Marcus Hotels and Resorts, a subsidiary of Marcus Corporation in Milwaukee, Wisconsin for almost thirteen years where he sought out opportunities across the US, Canada and Mexico including the development of new properties, the repositioning/redevelopment of “tired properties” and strictly management opportunities. Prior to joining Marcus Hotels & Resorts, Michael was a member of the executive management team and controller at hotels and resorts including the Dana Point Resort in Dana Point, California, the Wyndham Southpark in Austin, Texas, the Provo Excelsior Hotel in Provo, Utah and the Sheraton Park Place Hotel in Minneapolis, Minnesota. Prior to entering the hospitality field, Michael worked in public accounting in Minneapolis, Minnesota.
Michael’s experience includes the development of new and/or the redevelopment of existing hotel properties, the evaluation of “tired”/historic properties with the use of historic tax credits and Tax Incremental Financing (TIF) as well as negotiating public/private partnerships in Madison, Wisconsin and Kansas City, Missouri. His expertise also includes facilitating strategic planning at the corporate and property levels and franchise selection and negotiation of franchise agreements and third party management agreements.
Property types which Michael specializes in include economy, midscale, upper midscale and upscale, limited and full-service hotels/resorts, which are chain affiliated as well as independently branded.
Michael is a certified member of The International Society of Hospitality Consultants (ISHC), based on his industry reputation and superior knowledge in his area of financial and development expertise. In addition to being a member of the ISHC, Michael is also a member of the Wisconsin Institute of CPA’s and is a Past National Membership Chairman of the Hospitality Financial and Technical Professional Association. Michael is also a member of The Professional Ski Instructor’s Association (PSIA). Michael earned a Master of Arts in Secondary Education from National Louis University as well as a Bachelor of Science in Math and Physics from the College of Emporia Kansas.
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Hotel & Resort Development Market Studies
Hotel Field Research & Analysis Report
Comprehensive Hotel Market Feasibility Analysis
Operational Proforma and Investment Analysis
Life Cycle Marketing & Operational Consulting