Life Cycle Marketing & Operational Consulting

In 1982, Hospitality Marketers International (HMI) established a formula that would address the individual life cycle stages of hotels and resorts. “Life Cycle Marketing & Operational Consulting” is a concept meant to assist HMI’s clients in achieving successful operational and marketing objectives at each stage of their hotel’s life cycle.

“Life Cycle Marketing & Operational Consulting” is the result of years of experience in the hotel and resort industry. It involves in-depth professional analysis, focused recommendations, and timely implementation of strategic programs designed to achieve specific owner and management objectives. “Life Cycle Marketing & Operational Consulting” is a focused approach to hotel and resort operations that will maximize investment.

A Hotel’s Life Cycle includes the following stages

✦ Concept
✦ Pre-Operative
✦ Growth
✦ Evaluation & Support
✦ Maturity

HMI’s extensive experience and expertise in the hotel and resort industry assists clients in achieving successful operational and marketing objectives at each stage of a hotel’s life cycle in all of the following areas:

✯ Market and Feasibility Studies
✯ Operational Proformas & Investment Analysis
✯ Product Concept
✯ Market Positioning
✯ Branding
    ✦ Recommendations
    ✦ Analysis
✯ Management
    ✦ Selection
    ✦ Operational Consulting
    ✦ Management Review
✯ Marketing
    ✦ Pre-Opening
    ✦ Planning
    ✦ Evaluation & Analysis
✯ Litigation Research and Expert Witness
✯ Adaptive Reuse Strategies