Greg Hanis, President of Hospitality Marketers International, Inc., specializes in due diligence/market feasibility studies, litigation support as an expert witness, hotel marketing and sales programs, and operational analysis.
Prior to founding Hospitality Marketers International, Inc., Mr. Hanis earned his Bachelor of Science degree in Business Administration, specializing in Marketing from Marquette University. Other positions Mr. Hanis has held include: Director of Sales and Marketing for Marriott Hotel in Milwaukee, Marketing Director for Hotel Managers/Hosts in Milwaukee, Wisconsin, Marketing Director for Hotel Investors Corporation in Bethesda, Maryland, and Director of Sales and Marketing for the Grand Hotel in Milwaukee, Wisconsin.
Mr. Hanis founded HMI in 1982 and developed this well-regarded hotel and resort consulting company to represent clients throughout the United States and Canada with offices in Milwaukee, Wisconsin and Fort Myers, Florida. The firm began with a focus on marketing consultation and expanded its services to include hotel and resort development, research, and management support. Mr. Hanis’ work is well accepted by national lenders, hotel chains, and developers and Mr. Hanis is frequently quoted on industry subjects in local, regional, and national newspapers and publications.
Mr. Hanis’ expertise also includes market impact and feasibility analysis, marketing audits, market (re)positioning, marketing/strategic planning, operational audits, consultative management services, franchise selection, optimum revenue achievement, operational profit improvement, guest demand/history research, and sales training.
Mr. Hanis specializes in limited and full service hotels/resorts, boutique hotels, and conference centers which are chain affiliated as well as independently branded.
The International Society of Hospitality Consultants invited Mr. Hanis to become a certified member in 1988 based upon his industry reputation and knowledge in his area of marketing expertise. As a Society member, Mr. Hanis and his staff subscribe to the Society’s Code of Professional Conduct.
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Hotel & Resort Development Market Studies
Hotel Field Research & Analysis Report
Comprehensive Hotel Market Feasibility Analysis
Operational Proforma and Investment Analysis
Life Cycle Marketing & Operational Consulting