Hotel Field Research & Analysis Report

✦ A Hotel Field Research & Analysis Report is used by communities and developers to identify the preliminary need for a hotel in a market.

✦ Based on comprehensive research of the subject market, this Hotel Field Research & Analysis Report will provide a preliminary evaluation with key market factors highlighted. This report will research the proposed site(s) being considered for hotel development including its visibility and accessibility to the proposed markets. The relationship of the site(s) to possible lodging demand generators and existing lodging supply will be researched. General economic conditions will also be researched.

✦ When required for Select-Service or Full-Service Hotels, Food and Beverage characteristics (Restaurant, Beverage & Event/Meeting/Banquets) will be researched to include Economic Factors, Demand Characteristics and Competitive Supply factors.

✦ The Hotel Field Research & Analysis Report will be presented with a brief overview of these elements. Preliminary Operational Projections for Occupancy, Average Daily Room Rate and Sales Revenue will be presented. Food and Beverage Projections will be presented as required. These preliminary projections will be to a stabilized year of operation. Preliminary detailed recommendations for hotel Site Location, Product Type and Size, Franchise/Branding Recommendations, and Product Features and Amenities will be provided.

✦ A preliminary Operational and Investment Proforma will be developed based upon the sales revenue projections presented in this report and national hotel industry operational expense averages for the style of hotel being considered.

✦ The format of this study should be acceptable for assessing the market’s ability to support hotel development. If the market can support hotel development, this report could be expanded to a Comprehensive Hotel Feasibility Analysis.

✦ HMI could assist in identifying potential hotel brand contacts for this market. These contacts will be based upon the type and style of hotel supported in the subject market.